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Tactical Marketing Manager - Motorcycles and Power Products

Date: 13-Aug-2019

Location: Bracknell, GB

Company: Honda Motor Europe Ltd

Job Title:Tactical Marketing Manager - Motorcycles and Power Products 
Department:UK - Communications 
Job Location: Bracknell 


The role is responsible for the quarterly and mid term direction of National Tactical Marketing campaigns for Motorcycles and Power Products.

Through in depth understanding of market trends and consumer motivation, you will deliver incremental sales volume, counter budget risk and manage stock exposure whilst maintaining and/or increasing gross profit margins.

This role will involve both long term planning and reactive problem solving, so the candidate must be flexible and able to manage multiple priorities.

Main Accountabilities:

  • Work closely with the Motorcycle and Power Products business planning teams to understand the flow of products into the UK and identify where tactical initiatives may be required to meet volume and/or profit expectations.
  • Take ownership of the multi-million pound tactical marketing budget for Motorcycles and Power Products and confidently present budget forecasts and actuals to stakeholders.
  • Develop plans for effectively retailing all products with timely, cost effective consumer offers.
  • React quickly to changing business situations by modelling campaign modifications where necessary accompanied by a cost and sales forecast.
  • Work closely with HFE to develop and implement Motorcycle finance offers and influence the positioning of RV’s.
  • Confidently sell in campaign proposals to key high level stakeholders including SMG and sales teams, the national dealer council and dealer working group members.
  • Work closely with the Marketing Communications team and external agencies to confidently brief all offers for advertising.
  • Constant measurement of campaign progress, with analytical feedback to each business area on the success of each campaign.


  • Highly numerical and analytical
  • Advanced Excel
  • Commercial acumen and awareness
  • Excellent communication
  • Effective influencing
  • Good interpersonal skills
  • Confident presenter


  • Experience in handling a budget
  • Experience working in strategy planning
  • Confident working knowledge of industry finance packages for Motorcycles
  • Although not essential, experience in the retail environment would be beneficial


  • Graduate or Equivalent Level


Honda Motor Europe is dedicated to the principle of creating equal opportunities within the workplace for all associates, agency workers, contractors, job applicants and visitors. Central to this is Honda's commitment to being a fair, discrimination free company that accepts the uniqueness and differences of people around the world and adheres to the principle that all people are created equal. This commitment comes directly from the Honda Philosophy and belief that we all work together for a common purpose. Honda recruits, hires, trains and promotes into all levels the most qualified individuals without regard to race, colour, origin, religion, gender, sexual orientation, age, disability or any other protected characteristic.

Job Segment: Marketing Manager, Manager, Communications, Marketing Communications, Marketing, Management

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