Product Marketing Specialist

At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work.  The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday.  However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.

Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home for a maximum of 50% of the working days in any one month, again providing there is no business requirement to attend the office.

Role:
Honda Motor Europe (HME) is offering the opportunity for a Product Marketing Specialist to join a dynamic Product Marketing Team within the Motorcycle Division. The role will play a key part in supporting the development, delivery and optimisation of product marketing campaigns across multiple channels (digital, social media, OOH, print etc). The primary objective of this role is to ensure the effective launch and promotion of new motorcycle products across all European branches, contributing to the delivery of the HME Business Plan.

Within the Marketing team, the successful candidate will coordinate activities to produce compelling content for product marketing campaigns and initiatives in line with the business objectives. The position will also support the effective implementation of campaigns across 16 countries in Europe. The role will require close, cross functional collaboration with the wider Marketing team, Product Planning, Research & Development, Sales, PR, Logistics, Accessories, Dealer Development, Training, etc. to ensure smooth delivery of marketing assets. The role is also required to deliver impactful new product launch campaigns that drive brand & product awareness, customer engagement, and sales generation.

This position requires liaising with agencies, suppliers, and internal stakeholders, helping to organise and pro-actively coordinate projects for effective delivery within objectives and budget.

Travel within Europe will be required from time to time to assist with campaign assets production (video & photo) and selected events.

Our desired candidate is motivated and detail-oriented, with a strong understanding of campaign management, the media buying landscape and data analysis. The passion for automotive (ideally motorcycle) and motorsport is essential.

Main Responsibilities:
Product Marketing

• Content Creation: Support with development of clear and compelling marketing briefs, ensuring alignment with strategic direction from product planning and sales. Create marketing objectives for each new model launch.
• Market Research: Conduct thorough market research to gather insights on target audiences, market trends, and competitive landscape. Utilize this data to inform marketing strategies and campaigns.
• Product Launch Strategies: Plan and execute product launch campaigns to ensure seamless product launches. Support with development and coordination of timelines for all launch activities, across HME and its branches.
• Monitoring and Analysis: Track and analyse the performance of marketing campaigns and launch activities. Provide regular reports, campaign insights, and recommendations to senior management for future campaign strategies.

Assets Production

• Manage pre-production activities for video and photo shoots, including briefings, creative approvals, logistics arrangements, and overall shoot planning and execution.
• Support location productions for video, photo, and social media shoots as needed.
• Coordinate post-production activities, ensuring timely reviews and approvals in line with the overall activities calendar.
• Oversee studio photo production of new models, working closely with the global marketing department and suppliers. Provide pre-shoot briefs and feedback on required changes after production.
• Manage the development of brochures and point-of-sale materials, collaborating with agencies from start to finish. Ensure all marketing materials are proofread and meet brand guidelines.

Media Buying

• Work with media agency on planning and executing media buying strategies to ensure effective product promotion, across various channels, including digital, print, OOH and social media.
• Guide media agency to create plans that align with marketing objectives and budget.
• Monitor and evaluate the effectiveness of media campaigns, using established KPIs to assess reach, and engagement.
• Collaborate with the creative agency to ensure that advertisements are compelling and aligned with brand messaging.
• Work with media and marketing agencies to stay updated on media trends and emerging platforms to identify new opportunities for advertising.

Administrative/Operational

• Create engaging presentations to support strategy, creative, and implementation of overall marketing department objectives.
• Raise purchase orders (POs) as required and support the definition and follow-up of budgets for all product activities. Support with monitor budgets for each supplier to ensure budget compliance.
• Update internal systems with the latest visuals and coordinate logistics for video/photo shoots, including motorcycle clothing.
• Capture and provide meeting minutes when requested.

The Product Marketing Specialist may be required to perform other tasks and duties as assigned by the line manager or other managers within the Marketing team to support the broader goals and needs of the department.

Qualifications, skills and experience:
Required

• Experience in campaign management, content management or a similar role within Automotive, Motorsport, Fashion or Technology industries. 
• Motorcycle rider or passionate about Motorcycles, Automotive or Motorsport.
• Proven track record of managing creative marketing productions, organising all activities and optimising the performance of external agencies.
• Excellent written and verbal communication skills.
• Strong project management and organisational skills.
• Comprehensive knowledge of marketing campaigns development and execution across various channels (social media, paid media, print, etc.).
• Ability to work independently and manage multiple projects simultaneously. Deadline driven and able to work under pressure.
• Comprehensive understanding of marketing processes - planning, strategic thinking, product positioning, results. Commercial awareness and understanding.
• Creative thinker with attention to detail and a passion for driving results.
• Able to prepare engaging presentations and get consensus with stakeholders across the business (from team members to senior management). 
• Ability to travel on occasions to visit branches, manage photo/video shoots and events.
• Competent IT skills in MS Office (Outlook, Teams, Excel, Word, Power Point).

Desirable

• Knowledge of image retouching and video editing software (Adobe CC).
• Experience with market research, optimisation techniques, and data analysis.
• Previous copywriting experience.
• An interest in photography and media
• Experience with Digital analytics tools.
• Interests in new trends in culture, technology and socials media.
   

Honda is committed to the principle of equal opportunity in the workplace for all employees, temporary workers, contractors, applicants and visitors. Honda also encourages respect for the individual differences and talents of others while making full use of one's own abilities, based on Honda's philosophy of respect for the individual.

At Honda, we value and celebrate diversity and are committed to being a fair, non-discriminatory company that promotes and welcomes the uniqueness and differences of people around the world. We recognise that a diverse workforce allows for different ideas and perspectives, and we encourage everyone to share them. We strive to foster a culture of belonging that is consistent with Honda's core values and lived out in the way we work and respect each other. For us at Honda, diversifying our workforce means increasing its overall strength by providing people with equal opportunities - regardless of personal characteristics or previous careers.

This commitment flows directly from the Honda philosophy and the belief that we are all working towards a common goal. Honda recruits, hires, trains and promotes the most qualified/experienced individuals at all levels without regard to race, origin, religion or belief, gender, sexual orientation, age, disability or any other protected characteristic.