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Power Products Marketing Manager

Date: 12-Jan-2021

Location: Bracknell, GB

Company: Honda Motor Europe Ltd

Job Title: Power Products Marketing Manager 

Department: [[department]] 

Job Location: [[location]] 

Role:

 

This Communications role will drive brand and profit delivery for Honda Motor Europe UK (HME UK) Power Products businesses [Lawn and Garden, Marine, ATV and Industrial].

 

You will support in the delivery of HME UK Paid Media, Website updates, Social media, Dealer Marketing and Creative Communications to drive awareness, consideration and desire for the Honda Power Products brand in order to achieve commercial sales objectives.

 

Main Responsibilities:

  • Contribute to the delivery of annual strategic plans which delivers against the Honda mid-term direction and commercial requirements of the Power Products business.
  • A key player in the delivery of HME UK Power Products Paid Media, Website updates, Social Media, Dealer Marketing strategy and creative communications. This will include the promotion of product launches, tactical campaigns, brand and product awareness initiatives.
  • Your major accountability is for performing website updates and enhancements in addition to designing and producing of required web pages for honda.co.uk and engine room. You will optimise, test and validate new and existing customer online journeys from organic and paid sources through to our websites then on to dealer showrooms. Identify where imperfections, gaps and opportunities exist then implement testing programmes to improve, validate and roll out enhancements that lead to greater conversion at lower cost per unit. 
  • Curator of the organic Social Media calendar. You will develop social media campaigns, proactively source stories and deliver relevant shareable posts that will attract and engage prospects. You will manage social media partnerships with other brands to share our message and grow our following.
  • Operationally responsible for Community Management you will ensure comments are responded to in a relevant and timely manner in order to drive advocacy and brand warmth.
  • Support in the Delivery of creative and digital content for the national paid and owned plans. This will include the origination of marketing and promotional materials for broadcast, digital and CRM channels in addition to the adaptation of a European asset toolkit.
  • Support in the development and delivery of national paid media plans. You will ensure plans deliver efficiency and ROI against our commercial objectives.
  • Localise national marketing initiatives to create ‘best in industry’ dealer marketing toolkits. To support this, you will supply a library of images, content, brochures and ROI based assets.
  • Be a brand guardian, responsible for ensuring all National and Dealer communications adhere to Honda brand framework and showcase Honda’s unique brand personality. Ensure all content is consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
  • Keep abreast of customer expectations and emerging innovations and trends. Bring innovations, fresh thinking and new ideas to Power Products Marketing to ensure Honda is ‘industry leading’ in its output.
  • Work alongside a significant agency structure and multiple stakeholders to deliver against your objectives. Actively foster collaboration, innovation and forward thinking from your partners and stakeholders to ensure maximum delivery and success.
  • Support the governance and reporting of HME UK Power Products marketing activity and budget. Responsible for contributing to the continual review and optimisation of channel performance against KPIs using the internal review process to maximise ROI.
  • When required, support the equivalent Marketing Communications team in Automotive and Motorcycles with expertise, best practice sharing, collaborations, holiday and absence cover.

 

Qualifications, skills and experience required/desirable:

  • Experience of working across a wide portfolio of channels is preferable.
  • Significant experience in the management of CMS (content management system) platforms – able to update and edit daily. Knowledge of Adobe CQ5 platform would be advantageous.
  • Proven experience in the curation and delivery of paid media plans.
  • Social media literate with a demonstratable record of working across social media platforms.
  • Commercially astute.
  • A creative eye with the ability to produce brand aligned stand out executions.
  • Exceptionally driven and motivated with a strong desire to exceed objectives. Metric centric – ability to set clear KPIs, track, measure and report.
  • Sharp project management skills with the ability to juggle multiple stakeholders and deliverables without sacrificing quality
  • Excellent people skills with experience of being the main touch point for multiple high-level stakeholders and external relationships (including multiple agency partners).
  • An individual who exudes natural enthusiasm for brand and the value it can bring to the consumer.
  • Action orientated with a proven record of accomplishment of directly driving action through external partner agencies and internal stakeholders.
  • Financially and commercially astute with previous experience of budget management.
  • Extremely well organised, able to strategically plan and manage multiple diverse tasks at once in a very busy role.
  • Team focused mentality

Honda is dedicated to the principle of creating equal opportunities within the workplace for all associates, agency workers, contractors, job applicants and visitors. Central to this is Honda's commitment to being a fair, discrimination free company that accepts the uniqueness and differences of people around the world and adheres to the principle that all people are created equal. This commitment comes directly from the Honda Philosophy and belief that we all work together for a common purpose. Honda recruits, hires, trains and promotes into all levels the most qualified individuals without regard to race, colour, origin, religion, gender, sexual orientation, age, disability or any other protected characteristic.


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