Organic and Partnerships Lead

At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work.  The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday.  However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.
 

Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home 2 days per week, again providing there is no business requirement to attend the office.

Role:

Honda’s Automobile division is evolving towards a more integrated, performance-aware communications model across Europe. Organic social, influencers and brand partnerships must operate as part of a joined-up paid, owned and earned ecosystem — not as standalone activities.

This newly evolved hybrid role combines:

• European strategic ownership — working with the EU Divisional Marketing team to define the role of organic social and partnerships within integrated campaign planning.
• UK operational leadership — partnering closely with the UK Communications team to deliver culturally relevant organic and partnership activity aligned to European direction.The role ensures organic, influencer and partnership activity is strategically integrated, commercially grounded and clearly linked to wider campaigns, brand relevance and audience growth

Main Responsibilities: 

European Strategy & Integration

• Define the role of organic social and partnerships within the wider European communications and marketing landscape.
• Integrate organic and partnership thinking into campaign conception and briefing alongside paid media and PR teams.
• Agree a central organic boosting strategy with paid media teams, ensuring investment supports defined campaign objectives and is governed as part of market media spend.
• Define what content and partnership activity is developed centrally versus locally, maximising efficiency while protecting brand consistency.
• Monitor competitor and emerging brand activity across organic and partnership spaces, shaping Honda’s competitive stance.

Partnerships & Influencer Management

• Identify and evaluate partnership opportunities that extend reach, unlock new audiences or strengthen campaign impact.
• Ensure partnerships and influencer activity are strategically justified, commercially sound and fully integrated into wider campaign plans.
• Define clear objectives, audience rationale and performance measures for partnerships.
• Manage agencies and external partners with clear roles, accountability and performance oversight.
• Ensure commercial structures are agile and flexible, aligned to wider communications transformation priorities.UK Organic & Market

Delivery

• Lead UK organic social execution in close collaboration with the UK Communications team, ensuring cultural relevance and brand alignment.
• Define the operating model for UK community management, exploring efficient cross-functional collaboration (e.g. with Customer or Sales Centre teams).
• Ensure reporting aligns with divisional performance frameworks and PDCA cycles.
• Curate and amplify positive Honda stories from Corporate and Automotive teams, strengthening external brand voice and internal advocacy.

Qualifications, skills and experience:

Required

• Strong strategic understanding of organic social, influencer marketing and brand partnerships within an integrated communications model.
• Experience aligning owned and partnership activity with paid media and campaign strategy.
• Experience operating across both central (European) and market (UK) environments.
• Proven ability to manage agencies and partners with clear performance accountability and commercially disciplined structures.
  Strong editorial judgement, brand sensitivity and stakeholder influencing capability within a matrix organisation.

Desirable

• Automotive or high-consideration category experience.
• Experience operating within a European divisional structure.

Honda is committed to the principle of equal opportunity in the workplace for all employees, temporary workers, contractors, applicants and visitors. Honda also encourages respect for the individual differences and talents of others while making full use of one's own abilities, based on Honda's philosophy of respect for the individual.

At Honda, we value and celebrate diversity and are committed to being a fair, non-discriminatory company that promotes and welcomes the uniqueness and differences of people around the world. We recognise that a diverse workforce allows for different ideas and perspectives, and we encourage everyone to share them. We strive to foster a culture of belonging that is consistent with Honda's core values and lived out in the way we work and respect each other. For us at Honda, diversifying our workforce means increasing its overall strength by providing people with equal opportunities - regardless of personal characteristics or previous careers.

This commitment flows directly from the Honda philosophy and the belief that we are all working towards a common goal. Honda recruits, hires, trains and promotes the most qualified/experienced individuals at all levels without regard to race, origin, religion or belief, gender, sexual orientation, age, disability or any other protected characteristic.