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Head of European Marketing, Motorcycle

Date: 27-Jul-2019

Location: Bracknell, GB

Company: Honda Motor Europe Ltd

Job Title:Head of European Marketing, Motorcycle 
Department:UK - Motorcycle Division (UK - 30000101) 
Job Location: Bracknell (UK-BRCK) 

Main Purpose of the Role


The role is pivotal in elevating the European Marketing capabilities to the next level. Reporting to the Motorcycle General Manager, the key objective is to proceed to the global marketing direction, establish the marketing strategy and propose to the global operation, execute the integrated marketing  policy  working closely with European Sales, Product Planning and PR for both powered two-wheelers and their accessories and plan a customization business and promote the sales of accessories. Developing the Brand Communications and Product Launch strategies and campaigns as well as the Digital Media appearance and Media Buying centralisation are key responsibilities in leading the European Marketing team.

This is a very visible role throughout both HME head office branches, providing leadership for the European Marketing team as well as for the local marketing teams in the development of their own local strategies and plans. Strong intercultural management and commercial control skills are required to ensure smooth implementation of strategy and delivery of communicational assets across European markets.

Main responsibilities:

  • Lead, motivate and inspire the European Marketing team creating a vision for the department
  • Define the Brand, Product Launch, Digital Media and Media Buying strategies and plans and take responsibility for implementation, operational and commercial control in European markets
  • Approve annual operating plans ensuring that they align with the overall strategy
  • Take overall responsibility for managing the  European Motorcycle Marketing budgets and avoid asset duplication cost in close cooperation with HME branches
  • Setup measurement processes and monitor European Marketing effectiveness and efficiency
  • Build key internal and external stakeholder relationships to ensure a continuous quality of agencies deliverables
  • Link and co-ordinate with key HME head office and local branch Managers in particular Sales, PR, Product Planning, Racing, and SP-Flow to achieve an integrated and well accepted Marketing concept
  • Ensure marketing code of practice, launch campaign and advertising guidelines as well as corporate identity rules are communicated, respected and monitored
  • Be ‘centre of excellence’ for all markets and key contact for local Marketing managers

Qualifications, knowledge, skills and experience required:

  • Significant experience required to provide the depth and breadth of knowledge and personal credibility to impact at senior levels
  • Significant experience in marketing communications + educated to degree level or equivalent
  • Excellent Motorcycle market and business knowledge and experience
  • Clear leadership and influencing skills at a senior level in an operational business environment
  • Sophisticated mix of creative, leadership and influencing  skills
  • Proven track record of leading and motivating a team of people
  • Outstanding interpersonal and communication skills;
  • Proven capability to lead and motivate both direct and indirect reports, to challenge substantial change
  • Outstanding intercultural management capabilities to drive a European business forward
  • Results focused with a proven ability to set and achieve ambitious targets
  • Comprehensive understanding of business finance
  • Understanding a European business environment from an intercultural management perspective
  • Ability to travel in order to keep close market and people contact
  • English language skill required, other European languages as an advantage
  • Comprehensive understanding and experience in digital media planning and all social network knowhow will be considered as an advantage.

Honda Motor Europe is dedicated to the principle of creating equal opportunities within the workplace for all associates, agency workers, contractors, job applicants and visitors. Central to this is Honda's commitment to being a fair, discrimination free company that accepts the uniqueness and differences of people around the world and adheres to the principle that all people are created equal. This commitment comes directly from the Honda Philosophy and belief that we all work together for a common purpose. Honda recruits, hires, trains and promotes into all levels the most qualified individuals without regard to race, colour, origin, religion, gender, sexual orientation, age, disability or any other protected characteristic.

Job Segment: Communications, Marketing Communications, Advertising, Social Media, Marketing

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